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The Wall Street Journal: Netflix in talks with Hollywood studios to facilitate new ad-supported platform

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Netflix Inc.
NFLX,
-0.29%

 is seeking to amend its programming deals with major entertainment studios to allow the streaming giant to put content on an advertising-supported version of the service, people familiar with the matter said.

See: Netflix interviewing external candidates to lead ad-supported service: report

Among the studios Netflix has begun talks with are Warner Bros., which makes the hit stalker drama “You”; Universal, producer of the dark comedy “Russian Doll”; and SonyPictures Television
SONY,
+1.08%
,
producer of “The Crown” and “Cobra Kai,” the people said.

In addition to shows created specifically for Netflix, the streaming giant also will need to renegotiate agreements for the old television shows it carries, such as “Breaking Bad” from Sony and “NCIS” from Paramount Global
PARA,
+4.63%
.

Obtaining such permissions is crucial for Netflix if it wants an ad-supported tier to offer a catalog of programming as robust as the lineup in its commercial-free plans. While Netflix makes a large amount of its own content, it also licenses many of its original shows and acquires content from other companies.

An expanded version of this article appears on WSJ.com.

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